Working with our sister company
Creative Donkeys, Seed recently provided the winning solution to grace the cover of a renewed Yellow Pages book for the U.S. market. The team submitted nearly 100 configurations and creative directions for consideration over a 6-month period and was awarded the coveted spot late summer. Competing against AT&T in-house design and some U.S. branding agency heavyweights, two designs were successful in making the grade and the books will be launched nationwide in all markets. The redesign is part of the YP.com suite of products with AT&T and a reflection of the companies need to revitalize a waning resource in the face of online ease and efficiency. Several cross promotional initiatives have been integrated into the book such as QR codes and various other multi-platform drivers.
What’s new and exciting in the Seed world,
or at least worth sharing we think.
Timelines
A selection of events, deadlines or otherwise significant dates in the near future.
- December 14: A Christmas Carol
CENTENNIAL HALL – A Christmas Carol December 14th at 7 pm. Everyone Welcome. No Advance Ticket Needed. General Admission. Pay-What-You-Can freewill donation at the door. For more info…
- December 15: TechAlliance Holiday Mixer
TECHALLIANCE – Tis the season to celebrate and look forward to the year ahead. Emerging Leaders is happy to be partnering with TechAlliance on Thursday, December 15 for a year-end blowout celebrating the festive season. Take the chance to catch up with colleagues from throughout the community and to make new acquaintances. Buy tickets here…
- December 24: Christmas Eve in the Park
VICTORIA PARK – A celebration with Christmas music, caroling, and skits delivered to the general public. All welcome.
- January 1: New Year’s Day Levee
ELDON HOUSE – Celebrate the New Year by touring Eldon House and listening to musical entertainment in the elegant drawing room. Exchange greetings and gather with friends for hot cider and treats. For more info…
- January 12: The London Wine & Food Show
WESTERN FAIR – Take one large venue. Add a generous helping of food connoisseurs and wine experts. Season well with tasting seminars, cooking demonstrations, divine sampling opportunities and informative exhibits. Mix with good friends, family or coworkers, and you have a recipe for a memorable night. Learn more
- January 18: City Symposium VI
WOLF PERFORMANCE HALL, CENTRAL PUBLIC LIBRARY – Discover how a Londoner helped to provide over 200,000 people in Uganda with clean drinking water. Enjoy the art and performance of an internationally acclaimed musician. Learn about the history and importance of one of the most foundational institutions in our society: the public library. Learn more
- January 18: City Symposium VI
WOLF PERFORMANCE HALL, CENTRAL PUBLIC LIBRARY – Discover how a Londoner helped to provide over 200,000 people in Uganda with clean drinking water. Enjoy the art and performance of an internationally acclaimed musician. Learn about the history and importance of one of the most foundational institutions in our society: the public library. Learn more
- January 19: Business After Five
OLG SLOTS IN THE GATEWAY RESTAURANT AT WESTERN FAIR DISTRICT – The Chamber Business After Five is London’s premier networking event. Come out and get connected. We think you will be glad you did. Learn more
- January 20: Orchestra London – Red Hot Weekends – Dark Side of the Moon
CENTENNIAL HALL – A presentation of the iconic Pink Floyd’s classic rock album, Dark Side of the Moon, as interpreted by Orchestra London & The Jeans ‘n Classics Band. Learn more
- January 27: Lifestyle Home Show
WESTERN FAIR DISTRICT – If you are looking to build, renovate, decorate your home or your lifestyle, visit the Lifestyle Home Show to find products and services to suit your needs and fit your budget all under one roof! Daily stage show presenters including HGTV’s Colin & Justin!( Sat appearance only 1 & 4 pm) Learn more
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Nov27
Seed Leads Design Team to Successful Win
Posted in: Fresh
Working with our sister company Creative Donkeys, Seed recently provided the winning solution to grace the cover of a renewed Yellow Pages book for the U.S. market. The team submitted nearly 100 configurations and creative directions for consideration over a 6-month period and was awarded the coveted spot late summer. Competing against AT&T in-house design and some U.S. branding agency heavyweights, two designs were successful in making the grade and the books will be launched nationwide in all markets. The redesign is part of the YP.com suite of products with AT&T and a reflection of the companies need to revitalize a waning resource in the face of online ease and efficiency. Several cross promotional initiatives have been integrated into the book such as QR codes and various other multi-platform drivers. -
Nov27
Kawasaki Negotiates the S-turns in Style
Posted in: Fresh
Every time we get the opportunity to work with teams in the not-for-profit and health sector we find it intensely rewarding, and upon completion secretly hope that we get the chance to help another entity in the same fashion. So…we’re thankful to report that Community Organizational Health Inc. in Toronto recently enlisted our team to assist with their Communications Plan and evolution strategy. The Plan is largely based around the development of tactics and messaging to address their corporate metamorphosis into a more diversified, enhanced Accreditation service for primary health and social services across the Country. As it goes, the opportunity came about through a referral from another health and social services sector client, whom we thank profusely for their kind words. The Plan is in play and the deliverables underway as we work through 2012 and into 2013 on a number of communication platforms.
Seed is pleased to provide design and copy expertise in promoting and building this phenomenal global brand. Having this calibre of heritage and assets at your disposal when producing ads and web strategies is humbling to say the least. Again working closely with our affiliate agency we have been leading the design team in developing visual strategies that reach the Dealer network and riding public in an edgy and thought-provoking manner. Several campaigns and interactive solutions are produced each and every day to suit the comprehensive needs of an exceptionally diverse product line. Maintaining a leading market share position each quarter is a daunting task requiring many brains and integrated focus on all variables affecting sales – including economic factors. It goes without saying that selling what most consumers consider luxury items in these times requires ample thought and aggressive sales tactics to strike a chord with the public. We are exhilarated to play a part for this great institution. Visit Kawasaki online. -
Nov27
World Diabetes Day and Our Small Contribution
Posted in: Fresh
Recently London InterCommunity Health Centre poked us for a great initiative: Diabetes Screening. Today more than ever before, people with diabetes can expect to live active, independent, and vital lives if they make a lifelong commitment to careful management of their diabetes. But this can only occur once an individual is aware of the symptoms. Seed assisted the Health Centre in developing a Plan to encompass wide market education strategies including site visits and an online survey to help bring attention to this emerging threat to the general population. Since the launch of the Are You A Target? campaign, the Health Centre is screening 7 x more new clients than they were in the previous reporting period. We did our part and gave a drip of blood for the cause, underscoring our blood and sweat and tears commitment to every client’s objectives. Take the online test at www.areyouatarget.ca today!





