One of our favourite projects this year – and clients certainly – is CarProof; Canada’s leading Vehicle History Report service. We were introduced late in 2009 and began development on the reskin of their website. Working closely with their internal IT/code teams we were able to learn enough about CarProof to make valuable observations and provide solid design solutions that improve GUI and functionality. Part of the scope of the project included a new Report structure to highlight and separate information for a more user-friendly result. CarProof provides consumers and industry with the necessary data to make the most informed decision possible about a used car purchase or transaction via direct ‘live’ links to all the necessary data sources. The difference being the live aspect, whereas similar services generally draw upon data that can be outdated or totally invalid. The shortcomings of major competitors to CarProof and the quality of CarProof’s data has been highlighted on several Networks including CTV, CBC and CityTV on programs like CityLine, W5 and MarketPlace. As a result of this thorough approach the company’s reports have become the preferred choice of used vehicle Dealers across Canada. Our advice: don’t sign the paperwork until you run a CarProof VIN check. View the latest television spots here.