Working with our sister company
Creative Donkeys, Seed recently provided the winning solution to grace the cover of a renewed Yellow Pages book for the U.S. market. The team submitted nearly 100 configurations and creative directions for consideration over a 6-month period and was awarded the coveted spot late summer. Competing against AT&T in-house design and some U.S. branding agency heavyweights, two designs were successful in making the grade and the books will be launched nationwide in all markets. The redesign is part of the YP.com suite of products with AT&T and a reflection of the companies need to revitalize a waning resource in the face of online ease and efficiency. Several cross promotional initiatives have been integrated into the book such as QR codes and various other multi-platform drivers.

Seed is pleased to provide design and copy expertise in promoting and building this phenomenal global brand. Having  this calibre of heritage and assets at your disposal when producing ads and web strategies is humbling to say the least. Again working closely with our affiliate agency we have been leading the design team in developing visual strategies that reach the Dealer network and riding public in an edgy and thought-provoking manner. Several campaigns and interactive solutions are produced each and every day to suit the comprehensive needs of an exceptionally diverse product line. Maintaining a leading market share position each quarter is a daunting task requiring many brains and integrated focus on all variables affecting sales – including economic factors. It goes without saying that selling what most consumers consider luxury items in these times requires ample thought and aggressive sales tactics to strike a chord with the public. We are exhilarated to play a part for this great institution. Visit Kawasaki online.

Every time we get the opportunity to work with teams in the not-for-profit and health sector we find it intensely rewarding, and upon completion secretly hope that we get the chance to help another entity in the same fashion.So…we’re thankful to report that Community Organizational Health Inc. in Toronto recently enlisted our team to assist with their Communications Plan and evolution strategy. The Plan is largely based around the development of tactics and messaging to address their corporate metamorphosis into a more diversified, enhanced Accreditation service for primary health and social services across the Country. As it goes, the opportunity came about through a referral from another health and social services sector client, whom we thank profusely for their kind words. The Plan is in play and the deliverables underway as we work through 2012 and into 2013 on a number of communication platforms.

“We do a lot of marketing strategy work for top firms across the country. But when it came to doing our own marketing, we needed to find a team we could trust to be both creatively excellent, and that shared our understanding of what successful marketing looks like and how it behaves. We weren’t sure we were going to be able to find that, but were thoroughly relieved when we spent some time with Rob, Jeff and Kristen at Seed.

They are our partner. No, not the fluffy “we like to work together” version (although we do). No, I mean the real thing. They get us, they do great work, they have a sense of humour and they’re willing to behave like the experts they are.

Stop wasting your time checking out the options – choose Seed and get your projects done.”

– Chris Venn

Author of Hold on to your Kids, Dr. Neufeld’s presentation will be geared towards parents of pre-teens and teens about the pivotal importance of children’s relationships to those responsible for them and the devastating impact in today’s society of competing attachments with peers. Dr. Neufeld’s talk will offer effective strategies for preserving and restoring the child-to-parent relationship. For ticket info, click here.

A Rose in My Book, the fundraising initiative in support of local breast cancer research at the London Regional Cancer Program was the recipient of the 50/50 raffle on January 21, 2011. Team Seed was “in the pink”, along with more than 60 volunteers that night as we mingled with the crowd and quickly sold out of nearly 20,000 tickets. Thanks to London’s generous hockey fans, the winner and A Rose in My Book split almost $10,000 in proceeds, a record total over the previous year.

Best of all, the money went towards breast cancer research right here in London. It was an all around fantastic evening to feel the energy of the crowd, the excitement of the raffle and know it was all going to help such and important cause.

If you missed the hockey game, this is just the first of three A Rose In My Book fundraising efforts for 2011. Watch for more information about the Gala Dinner and Concert Thursday, May 19 featuring Alan Frew and introducing the soulful voice and charm of Aion Clarke. Stay tuned!