As part of its 20th Anniversary celebration in 2010 London InterCommunity Health Centre is bringing attention to the barriers their clients and their families face through a photo exhibition called ‘SeeMe’. Under the direction of client Megan Cornwell, Seed collaborated with Rachel Lincoln for photography and Tony Why of Why Design to achieve arresting, bigger-than-life, images of real people to be displayed in various businesses and agencies around the city.

The goal is to place them in areas outside of the Centre’s typical service area over the next 12 weeks. By doing so, LIHC is able to engage the greater community and shine a light on individuals impacted by poverty, isolation, language, racism or the lack of affordable food and housing. The Centre’s well rounded team offers doctors, nurses, social workers, dieticians, mental health nurses, psychologists, psychiatrists and community workers.Although LIHC has provided services to Londoners for the past 20 years, the average Londoner is unaware of the value and positive impact the Centre has on its clientele. With clients that typically tend to be marginalized individuals, they don’t tend to be ’seen’ by the broader population. With this campaign and hopefully increased awareness, the Centre strives to bring the greater community together to address the significant challenges faced by so many in our community. Seed has been proud to offer reduced fee services and pro-bono support to LIHC for the past two years.

Read Kathy Rumleski’s coverage in the London Free Press.

- full bleed 11×17″ (up to 12×18 sheet size)
- accepts custom stocks including heavyweight up to 13pt card
- copy and scanning capabilities
- Fiery network controller allowing powerful colour management and calibration
- Five paper sources including straight feed bypass tray
- 256MB of memory, 20GB hard disk drive
- only 148 lbs and less than 3.7 square metre footprint

Asking $2,000. Great low-cost, high benefit opportunity.
519-645-2999, x266
kristen@seedcreative.ca

Not many of us are used to working on one deal for a whole year but this seems to be the norm in big square footage commercial moves. Such was the case for our client Redbourne. After working on the details, logistics and security, Redbourne’s Allan Taylor was able to bring Thales – a leading international electronics and systems group serving defense, aerospace and security markets worldwide – to one of its properties in the GTA. Situated in Paris, France Thales is the subcontractor under Accenture to supply the Greater Toronto Area transit network with an integrated secure ticketing system. All the usual tools were employed for this exercise and the results were very impressive. After posting to the Canada News Wire the story was picked up as far away as European Union newsprint and online dailies, as well as dominating Google searches and Twitter feeds for roughly a week. Sound bytes included Toronto Mayor David Miller, President and CEO Bruno Cohades of TRSS, Allan Taylor, Redbourne Senior Vice President of Leasing in Ontario and the 190,000 sq ft achievement garnered great coverage from all of Canada’s major dailies. Special mention is attributed to Jill Wright for her role working with Rob as Media Relations for Seed.