Working with our sister company
Creative Donkeys, Seed recently provided the winning solution to grace the cover of a renewed Yellow Pages book for the U.S. market. The team submitted nearly 100 configurations and creative directions for consideration over a 6-month period and was awarded the coveted spot late summer. Competing against AT&T in-house design and some U.S. branding agency heavyweights, two designs were successful in making the grade and the books will be launched nationwide in all markets. The redesign is part of the YP.com suite of products with AT&T and a reflection of the companies need to revitalize a waning resource in the face of online ease and efficiency. Several cross promotional initiatives have been integrated into the book such as QR codes and various other multi-platform drivers.