Aesthetic alone does not make a successful campaign. Knowledge and understanding of both client and
sector are key, as is the experience to make appropriate recommendations. Seed is the new model of agency: right-sized, capable, responsive and accountable with a team of diversely skilled, cross-trained communications personnel.

Seed is a total creative services provider delivering memorable, strategically sound advertising and marketing solutions through experience and insight. We excel at drawing inspiration from what’s going on around us and help to shape the look and feel of the times we live in. We have a track record for successful problem-solving and delivering cost-effective results that exceed expectations. As an indispensable team-member in realizing goals through effective creative strategies, we are fortunate to be able to practice for a wide range of industrial, institutional, not-for-profit, B2C and B2B entities. The following areas of expertise are available in our service offerings directly from our core team or through formal affiliates.

Creative Development

Brainstorming and Conceptual Development for the right-brain deficient.

Creative is a mysterious process embodied by a scribble. It begins with a thought and a pencil and slowly works itself into a usable format in all its marketing glory. Great creative provides phenomenal latitude for messaging tactics and is open to endless interpretation while at the same time carrying the pressure of measurable performance. Many firms embrace creativity and style in tone and messaging but miss the mark with inappropriate recommendations on everything from positioning to typography. We’re not the authority on all things brand, but a look at our track record will tell you we have the experience and insights to work with clients to build the right creative strategy appropriately — and effectively.

Design

Everybody is saying it: good design is good for business. RGD, ADCGlobal, Fast Company and all media agree.

With experience ranging from seven to 21 years as practicing designers Seed is widely recognized as very capable in this discipline. We don’t believe that you have to wear black and be an introvert to design well, just the opposite really: open to the world and absorbing as much as possible in it, and good at listening and interpretation. We’re members of the Art Directors Club of New York, have Registered Graphic Design credentials on staff and believe that involvement in the International Association of Business Communicators also helps foster good design. We excel at drawing inspiration from what’s going on around us and help to shape the look and feel of the times we live in.

Copywriting

Everything from taglines to jingles to marketing promotion and advertising campaigns.

While we don’t claim to be the best writers in the region, copywriting is something that comes naturally as part of our service offering. We’ve been awarded ‘gold’ for writing an ad campaign about Aung San Suu Kyi, the imprisoned, elected leader in Myanmar (Burma) for The Human Rights Action Centre in Washington; ‘Best of the Best’ for a Grand Theatre Case Campaign called ‘Words to Act On’ and recently developed ‘Restoring Adventure, Driving Confidence’ for GM Canada. We’re thankful that we are given the opportunity to write when it arises. It takes immersive understanding of the client and its challenges, but once the fermentation process begins it can be an exciting and rewarding process for the whole team.

Web & Interactive

Seed offers interactive application development and websites with several levels of capability.

There are too many languages to keep up with, but to an intereactive developer they all perform a function in the toolbox. Flash, PHP, CSS or WordPress and MySQL: we’ve all heard the terminology but fortunately the experts formerly known as ‘geeks’ live and breathe this stuff on behalf of the rest of us. We don’t claim to be web ‘purists’ but recognize the value of the online world, how it relates to the big picture in our service offering and the impact that social media has made. Do you? Talk to us today to find out how interactive services can aid your marketing mix.

SEO/SEM

This is a phenomenally valuable service that has taken it on the chin in the past.

Search Engine Optimization and Search Engine Management are analytic tools to improve an entity’s online efficacy with rankings, with searchability and allows a client to gather information and track results with its online efforts. In the past however, many shops have taken vast sums of money with little or no guarantee of performance. While that is somewhat the nature of the task, it doesn’t have to be quite so ambiguous or costly and serves a very effective part of the wider online strategy. We have the people who can help you through it.

Project Management

Everyone’s in a hurry, and everything needs to be done yesterday. Are you a good juggler?

Seed has processes borrowed from all it’s previous experience. Great organizational tools from small entrepreneurial operations, complimentary infrastructures and systems from the 6th largest multi-national advertising conglomerate on the planet, and a job docket system that bridges all the gaps. If you want national-calibre work that’s accountable, trackable, on-time and on budget, you need effective project management. Welcome to Seed.